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Industry Blog – NURSING DOCTORS TERMPAPERS

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  1. Review the rubric to make sure you understand the criteria for earning your grade.
  2. Read chapters 36–50 (pp. 103–120) in

    Everybody Writes.
  3. Access and read

    How to Write a Successful Blog Post

    (new tab)


    .

  4. Download the

    BADM-700 and BADM-720 Blogs List

    (Word document)

    .

  5. Complete the following based on the industry selected:

    1. Locate 5–10 industry publications and or trade journals that are suitable for use in your doctoral research.

      1. All the industry publications or trade journals should have the same industry focus (e.g., aviation, education, marketing, HR management, information systems, healthcare, accounting)
      2. Review a sampling of the articles in the industry publications or trade journals to obtain a sense of current and relevant topics and trending data.
    2. Locate 3–5 blog sites producing blog content that is supportive of the selected industry and or your ADP research topic areas.

      1. Use the downloaded blog list and or blog sites identified elsewhere.
      2. Review a sampling of the blogs from the listed cites for content, format, tone, and style in anticipation of writing an industry blog for this assignment.
      3. Identify the focus of your industry blog, preferably one that is suitable for your ADP research.
      4. Locate supporting resources for added content, as applicable.
    3. Important Note: Keep in mind that the blog you write for this assignment will be used in a later workshop as the start for writing an industry article suitable for one of the identified trade or industry publications.
  6. Develop and or revise an author tagline for use in your written publications.
  7. Complete the written assignment per the guidelines for each of the following sections:


    1. Introduction

      – Provide a brief 1–2 paragraph introduction in the paper to identify (1) the purpose of blogs, (2) the industry selected for the blog writing (include name and NAICS Code), (3) the general focus of the ADP research interest, (4) specific topic addressed in the blog, and other details as appropriate.

    2. Industry Trade Journals

      – List your selection of 5–10 industry trade journals by name along with the URL addresses for the publications.

    3. Blog Cites

      – List the selected 3–5 blog sites by name along with the corresponding URL addresses.

    4. Blog

      – Write the blog in keeping with the

      general rules

      for blogging content and formatting as identified in

      How to Write a Successful Blog,

      and any

      specified rules

      for guest bloggers found on the selected blog site.

      1. The body of the blog should be 600–650 words in length.
      2. Format the blog similar to the examples found in your selected blog websites; best practices for blogging are always encouraged.
      3. Research how to write catchy headlines and blog titles that capture readers’ attention and draft a working title.
      4. Include a well-developed author tag line. Inclusion of a photo is

        optional.
  8. Use single line space with double-spacing between paragraphs and graphics. Format per APA for all else.
  9. Edit, edit, edit using Word spelling and Grammar checker, Grammarly, and other helpful means.

Attachments

6/17/2021 Preview Rubric: 6.1 Assignment (40 points) – 3SU2021 Writing Business Practitioners (BADM-720-01A) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=138586&rubricId=419968&originTool=quicklinks 1/3

6.1 Assignment (40 points)
Course: 3SU2021 Writing Business Practitioners (BADM-720-01A)

/ 5

/ 5

/ 5

/ 5

Criteria
Excellent
5 points

Competent
4 points

Needs
Improvement
3 points

Inadequate/Faili
ng
2 points

Criterion Score

Introduction

Audience

Headline

Opening

The author

includes:

1-2 introduction

paragraphs

10 industry trade

journals

5 blog sites

The author

includes:

1-2 introduction

paragraphs

5-6 industry

trade journals

3-4 blog sites

The author

includes:

1-2 introduction

paragraphs

1-4 industry

trade journals

1-2 blog sites

The author does

not include:

introduction

paragraphs

industry trade

journals

blog sites

The author

shows evidence

that great

consideration

has been given

to the audience.

The topic is

highly relevant

and adds depth

to the subject.

The author

shows evidence

of consideration

for the audience

and the topic is

mostly relevant.

The author

shows evidence

of limited

consideration for

the audience and

the topic is only

somewhat

relevant.

The author

shows no

evidence of

consideration for

the audience

and/or the topic

is not relevant.

The headline is

highly

captivating,

piques interest,

and is directly

related to the

blog content.

The headline

captures the

audience’s

attention and is

related to the

blog content.

The headline is

only somewhat

captivating

and/or is

minimally related

to the blog

content.

The headline is

not captivating

and/or is not

related to the

blog content.

The opening is

highly compelling

and causes the

reader to want to

continue reading.

The opening is

compelling and

the reader is

likely to continue

reading.

The opening is

only somewhat

compelling and

readers may or

may not choose

to continue

reading.

The opening is

not compelling

and the readers

are not likely to

continue reading.

6/17/2021 Preview Rubric: 6.1 Assignment (40 points) – 3SU2021 Writing Business Practitioners (BADM-720-01A) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=138586&rubricId=419968&originTool=quicklinks 2/3

/ 5

/ 5

/ 5

Criteria
Excellent
5 points

Competent
4 points

Needs
Improvement
3 points

Inadequate/Faili
ng
2 points

Criterion Score

Format

Visuals

Data

The blog post is

easily scannable,

digestible and

mobile friendly.

Content is

purposefully

formatted and

follows the

principles of

accessibility.

The blog post is

scannable and

digestible. Most

content is

purposefully

formatted, but

may contain

distracting

elements. Some

attempt has been

made to make

the content

accessible.

The blog post is

somewhat

scannable and

digestible. Little

of the content is

purposefully

formatted which

causes

distraction for

the reader. Little

attempt has been

made to make

the content

accessible.

The blog post is

not scannable.

No attempt has

been made to

purposefully

format the

content, making

the content

difficult to

digest. Content is

not accessible.

Use of images

and visual

spacing is highly

intentional,

follows correct

and consistent

formatting, and

adds to the flow

and appeal of the

blog.

Use of images

and visual

spacing is

intentional,

follows

consistent

formatting, and

adds to the flow

and appeal of the

blog.

Use of images

and visual

spacing is

somewhat

intentional, but it

may detract from

the flow and

appeal of the

blog.

Use of images

and visual

spacing is not

intentional

causing the

reader to

become

distracted from

the flow of the

blog.

Data is skillfully

and correctly

used, supports

the topic of the

blog, and adds

greater depth

and interest to

the subject.

Data is used

correctly, aligns

with the topic of

the blog, and

adds greater

depth or interest

to the subject.

Data is

somewhat used

correctly, may

not support the

topic of the blog,

and only

marginally adds

depth or interest

to the subject.

Data is missing

or is used

incorrectly.

6/17/2021 Preview Rubric: 6.1 Assignment (40 points) – 3SU2021 Writing Business Practitioners (BADM-720-01A) – Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=138586&rubricId=419968&originTool=quicklinks 3/3

Total / 40

Overall Score

/ 5

Criteria
Excellent
5 points

Competent
4 points

Needs
Improvement
3 points

Inadequate/Faili
ng
2 points

Criterion Score

Communicatio

n

Communication

is easy to

understand.

Communicates

clearly through

the effective

control of

grammar and

diction.

Communication

is

understandable.

Communicates

clearly through

the control of

grammar and

diction, with only

minimal errors.

Communication

is not as clear

due to a few

issues with

effective control

of grammar and

diction.

Communication

is not as clear

due to many

issues with the

effective control

of grammar and

diction.

Excellent
36 points minimum

Competent
32 points minimum

Needs Improvement
28 points minimum

Inadequate/Failing
0 points minimum

 

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