Industry Blog – NURSING DOCTORS TERMPAPERS
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- Review the rubric to make sure you understand the criteria for earning your grade.
-
Read chapters 36–50 (pp. 103–120) in
Everybody Writes.
-
Access and read
How to Write a Successful Blog Post
(new tab)
.
-
Download the
BADM-700 and BADM-720 Blogs List
(Word document).
-
Complete the following based on the industry selected:
-
Locate 5–10 industry publications and or trade journals that are suitable for use in your doctoral research.
- All the industry publications or trade journals should have the same industry focus (e.g., aviation, education, marketing, HR management, information systems, healthcare, accounting)
- Review a sampling of the articles in the industry publications or trade journals to obtain a sense of current and relevant topics and trending data.
-
Locate 3–5 blog sites producing blog content that is supportive of the selected industry and or your ADP research topic areas.
- Use the downloaded blog list and or blog sites identified elsewhere.
- Review a sampling of the blogs from the listed cites for content, format, tone, and style in anticipation of writing an industry blog for this assignment.
- Identify the focus of your industry blog, preferably one that is suitable for your ADP research.
- Locate supporting resources for added content, as applicable.
- Important Note: Keep in mind that the blog you write for this assignment will be used in a later workshop as the start for writing an industry article suitable for one of the identified trade or industry publications.
-
Locate 5–10 industry publications and or trade journals that are suitable for use in your doctoral research.
- Develop and or revise an author tagline for use in your written publications.
-
Complete the written assignment per the guidelines for each of the following sections:
-
Introduction
– Provide a brief 1–2 paragraph introduction in the paper to identify (1) the purpose of blogs, (2) the industry selected for the blog writing (include name and NAICS Code), (3) the general focus of the ADP research interest, (4) specific topic addressed in the blog, and other details as appropriate. -
Industry Trade Journals
– List your selection of 5–10 industry trade journals by name along with the URL addresses for the publications. -
Blog Cites
– List the selected 3–5 blog sites by name along with the corresponding URL addresses. -
Blog
– Write the blog in keeping with the
general rules
for blogging content and formatting as identified in
How to Write a Successful Blog,
and any
specified rules
for guest bloggers found on the selected blog site.- The body of the blog should be 600–650 words in length.
- Format the blog similar to the examples found in your selected blog websites; best practices for blogging are always encouraged.
- Research how to write catchy headlines and blog titles that capture readers’ attention and draft a working title.
-
Include a well-developed author tag line. Inclusion of a photo is
optional.
-
- Use single line space with double-spacing between paragraphs and graphics. Format per APA for all else.
- Edit, edit, edit using Word spelling and Grammar checker, Grammarly, and other helpful means.
Attachments
6/17/2021 Preview Rubric: 6.1 Assignment (40 points) – 3SU2021 Writing Business Practitioners (BADM-720-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=138586&rubricId=419968&originTool=quicklinks 1/3
6.1 Assignment (40 points)
Course: 3SU2021 Writing Business Practitioners (BADM-720-01A)
/ 5
/ 5
/ 5
/ 5
Criteria
Excellent
5 points
Competent
4 points
Needs
Improvement
3 points
Inadequate/Faili
ng
2 points
Criterion Score
Introduction
Audience
Headline
Opening
The author
includes:
1-2 introduction
paragraphs
10 industry trade
journals
5 blog sites
The author
includes:
1-2 introduction
paragraphs
5-6 industry
trade journals
3-4 blog sites
The author
includes:
1-2 introduction
paragraphs
1-4 industry
trade journals
1-2 blog sites
The author does
not include:
introduction
paragraphs
industry trade
journals
blog sites
The author
shows evidence
that great
consideration
has been given
to the audience.
The topic is
highly relevant
and adds depth
to the subject.
The author
shows evidence
of consideration
for the audience
and the topic is
mostly relevant.
The author
shows evidence
of limited
consideration for
the audience and
the topic is only
somewhat
relevant.
The author
shows no
evidence of
consideration for
the audience
and/or the topic
is not relevant.
The headline is
highly
captivating,
piques interest,
and is directly
related to the
blog content.
The headline
captures the
audience’s
attention and is
related to the
blog content.
The headline is
only somewhat
captivating
and/or is
minimally related
to the blog
content.
The headline is
not captivating
and/or is not
related to the
blog content.
The opening is
highly compelling
and causes the
reader to want to
continue reading.
The opening is
compelling and
the reader is
likely to continue
reading.
The opening is
only somewhat
compelling and
readers may or
may not choose
to continue
reading.
The opening is
not compelling
and the readers
are not likely to
continue reading.
6/17/2021 Preview Rubric: 6.1 Assignment (40 points) – 3SU2021 Writing Business Practitioners (BADM-720-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=138586&rubricId=419968&originTool=quicklinks 2/3
/ 5
/ 5
/ 5
Criteria
Excellent
5 points
Competent
4 points
Needs
Improvement
3 points
Inadequate/Faili
ng
2 points
Criterion Score
Format
Visuals
Data
The blog post is
easily scannable,
digestible and
mobile friendly.
Content is
purposefully
formatted and
follows the
principles of
accessibility.
The blog post is
scannable and
digestible. Most
content is
purposefully
formatted, but
may contain
distracting
elements. Some
attempt has been
made to make
the content
accessible.
The blog post is
somewhat
scannable and
digestible. Little
of the content is
purposefully
formatted which
causes
distraction for
the reader. Little
attempt has been
made to make
the content
accessible.
The blog post is
not scannable.
No attempt has
been made to
purposefully
format the
content, making
the content
difficult to
digest. Content is
not accessible.
Use of images
and visual
spacing is highly
intentional,
follows correct
and consistent
formatting, and
adds to the flow
and appeal of the
blog.
Use of images
and visual
spacing is
intentional,
follows
consistent
formatting, and
adds to the flow
and appeal of the
blog.
Use of images
and visual
spacing is
somewhat
intentional, but it
may detract from
the flow and
appeal of the
blog.
Use of images
and visual
spacing is not
intentional
causing the
reader to
become
distracted from
the flow of the
blog.
Data is skillfully
and correctly
used, supports
the topic of the
blog, and adds
greater depth
and interest to
the subject.
Data is used
correctly, aligns
with the topic of
the blog, and
adds greater
depth or interest
to the subject.
Data is
somewhat used
correctly, may
not support the
topic of the blog,
and only
marginally adds
depth or interest
to the subject.
Data is missing
or is used
incorrectly.
6/17/2021 Preview Rubric: 6.1 Assignment (40 points) – 3SU2021 Writing Business Practitioners (BADM-720-01A) – Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=138586&rubricId=419968&originTool=quicklinks 3/3
Total / 40
Overall Score
/ 5
Criteria
Excellent
5 points
Competent
4 points
Needs
Improvement
3 points
Inadequate/Faili
ng
2 points
Criterion Score
Communicatio
n
Communication
is easy to
understand.
Communicates
clearly through
the effective
control of
grammar and
diction.
Communication
is
understandable.
Communicates
clearly through
the control of
grammar and
diction, with only
minimal errors.
Communication
is not as clear
due to a few
issues with
effective control
of grammar and
diction.
Communication
is not as clear
due to many
issues with the
effective control
of grammar and
diction.
Excellent
36 points minimum
Competent
32 points minimum
Needs Improvement
28 points minimum
Inadequate/Failing
0 points minimum
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